RAI Amsterdam
![RAI Amsterdam building on a sunny day](https://a.storyblok.com/f/256741/2048x1366/caef6701a3/20230606_1340_rai_money_20-20_amsterdam_hr_8724_065_ntw.jpg/m/2000x0/filters:quality(80))
As the biggest conference and event venue in the Netherlands, there is never a dull moment at the RAI. They host exhibitions, shows and other events and it’s almost a city on its own. They even have the largest production kitchen in the country.
The RAI, where each day marks a new experience. Our diverse imagery brings the dynamism of this city of events to life.
One of our most versatile clients
We have provided the RAI with a wide variety of photo, video and strategic services for a number of years. There’s just too much to mention here. We recently created a large amount of new photography: for communications purposes; we portrayed their management; we did extensive work around their (amazing and award-winning) kitchen staff.
![People walking in front of RAI Amsterdam during an exhibition on a sunny day with promotional items outside](https://a.storyblok.com/f/256741/2048x1280/053727186c/rai_-florisheuer.jpg/m/1400x0/filters:quality(80))
![Blue flags of RAI Amsterdam standing up tall](https://a.storyblok.com/f/256741/1365x2048/5c6bb7799d/20230111_1516_horecava_algemeen_hr2510_kva.jpg/m/1400x0/filters:quality(80))
The Horecava
One of our all-time favourite projects is the Horecava exhibition, the largest food and drinks trade show in the country. Some 70.000 people attend annually. Back in the days, they needed a lot of photo and video but every department sourced this by themselves. In 2019 we started developing a new media team for them. Bringing all of these disciplines together in one team, and providing that much needed content in a new and efficient way. Most importantly, we delivered a completely new standard of imagery.
There’s just too much to mention when it comes to this client, but we’re always thrilled to work with them.
![A large colorful stand for Lipton at an exhibition at RAI Amsterdam](https://a.storyblok.com/f/256741/2048x1365/be536e69a5/20190110_1318_horecava_bar_-florisheuer.jpg/m/1500x0/filters:quality(80))
![Blond woman with black clothes touching plates during the Horecava exhibition at RAI Amsterdam](https://a.storyblok.com/f/256741/2048x1366/36df37b67a/20230110_1648_horecava_interieur-design-tech-dienstverlening_-florisheuer.jpg/m/1500x0/filters:quality(80))
![Winners of cooking contest wearing white clothes holding a trophy during Horecava at RAI Amsterdam](https://a.storyblok.com/f/256741/2048x1365/e4bce80a1f/20230109_1754_horecava_gastronomischgilde_-florisheuer.jpg/m/1500x0/filters:quality(80))
![Three men holding a pizza peel while baking bread at RAI Amsterdam](https://a.storyblok.com/f/256741/2048x1366/9ed095758e/20230111_1450_horecava_food-wine_-florisheuer.jpg/m/1500x0/filters:quality(80))
![Group of photographers and videographers during Horecava at RAI Amsterdam wearing dark clothes and are having fun](https://a.storyblok.com/f/256741/2048x1280/2caba654e2/20200115_1905_horecava_mediateam_-florisheuer.jpg/m/2000x0/filters:quality(80))
From campaigns and portraits to events and food photography, we do it all for RAI Amsterdam.
New image bank
This year alone, we have worked on a campaign around service staff, created new portraits of the entire kitchen and F&B team and helped out on several trade shows including Greentech. Since 2022 RAI has been working on a new image bank. We support them in creating this by delivering great imagery with a large number of creators from within our network. Photographing an event very well is a completely different ball game from taking captivating portraits of people. Last but surely not least, we curate all of this footage. As far as we're concerned, a great series of photos is a well curated series. Meaning: quality over quantity, always.
![](https://a.storyblok.com/f/256741/2048x1366/850d5fca1a/20230606_1306_rai_money_20-20_amsterdam_hr_8495_044_ntw.jpg/m/1400x0/filters:quality(80))
![Two people looking at a floorplan during Greentech at RAI Amsterdam](https://a.storyblok.com/f/256741/1365x2048/6467ffded1/20190612_1018_greentech_-florisheuer.jpg/m/1400x0/filters:quality(80))
![A yellow, green and blue sticker on the floor at RAI Amsterdam](https://a.storyblok.com/f/256741/2048x1365/62f58829aa/20190611_1303_greentech_-florisheuer.jpg/m/1400x0/filters:quality(80))
![Lots of people walking on a yellow floor during the exhibition at RAI Amsterdam](https://a.storyblok.com/f/256741/2048x1365/00926e1ac8/20190612_1420_greentech_-florisheuer.jpg/m/1400x0/filters:quality(80))
![Lots of people sitting in a half circle listening to a plenary speaker standing in the middle while looking at a screen](https://a.storyblok.com/f/256741/2048x1280/c47aafe3cd/20191104_1043_aquatech_-florisheuer.jpg/m/2000x0/filters:quality(80))
The basement chefs
Surprisingly, not many are aware that the RAI houses the largest production kitchen in the country. It's truly immense, with the capacity to orchestrate F&B operations on a scale beyond imagination. The basement chefs working in the kitchen are awarded for their culinary skills, and we've had the privilege to capture that on numerous occasions.
![Chef wearing a blue shirt and hat is picking up green and brown vegetables from the garden](https://a.storyblok.com/f/256741/2048x1365/47d081d75a/20230622_1122_rai_hr_0891_jd.jpg/m/1500x0/filters:quality(80))
![Two male chefs wearing a blue and white shirt smiling over the counter](https://a.storyblok.com/f/256741/2048x1365/27dbc267a3/20230622_1353_rai_hr_1667_jd.jpg/m/1500x0/filters:quality(80))
![Red wine pouring in a glass at the Basement Chiefs](https://a.storyblok.com/f/256741/2048x1365/0d566d2075/20230622_1334_rai_hr_1510_jd.jpg/m/1500x0/filters:quality(80))
![Two basement chefs plating a dish with colorful vegetables wearing black and white clothes](https://a.storyblok.com/f/256741/2048x1365/be826ecd3f/20230622_1214_rai_hr_1075_jd.jpg/m/1500x0/filters:quality(80))