Brainport

We sat down with them and discussed strategy. The 'we' in this story is us joining forces with Nadia ten Wolde, a creative and photographer who had previously worked for Brainport and is well-acquainted with their operations. Their aspiration was to develop a concept for a new series of five campaign videos, titled 'More than a Job in Tech.'

It began as a script revolving around two strangers meeting and discussing five different topics related to living in the Brainport region. One of them is a pioneer, arriving from abroad to work in the Brainport region, while the other is a native who has lived in the area for many years. Although the two initially seemed different, the goal was for them to discover, during the conversation, whether they had more in common than one might expect. The result was five videos covering topics such as settling in as an international, work culture, connection and community, family support, and diversity and inclusion. These interviews aimed to provide a more in-depth look into what it is like to live and work in the Brainport region.

In a very short timeframe, we translated their ideas into a feasible plan and produced this video series with them. This involved the concept, script, and visual guidance. All five videos were recorded in just one day, while the editing process took several weeks. Due to the international audience, there was a need for various formats, and all videos needed to be subtitled. The campaign is set to reach over 100,000 viewers and attract more expats.

We were impressed by the Brainport team, which provided gave us valuable insights, and their creative views on strategy were always spot on. We are proud and thankful to have been able to participate in this project.