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Fruitmasters
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Fruitmasters, the largest fruit cooperative in the Netherlands, unites the power of hundreds of fruit growers. With a focus on quality and sustainability, they deliver fresh fruit daily, both domestically and internationally. To strengthen their brand identity, we've captured their passion for fruit in captivating visuals. From vibrant product photography to a complete rebranding campaign, we've brought Fruitmasters' core values to life through imagery.
The challenge
Fruitmasters, the largest fruit cooperative in the Netherlands, is on the move! They're giving their brand identity a complete makeover, and we're proud to be a part of it. Our mission? To translate Fruitmasters' core values and story into powerful visuals. Think of a new, consistent visual language that reflects the quality of their fruit. From employer branding to visuals for all of their brands, the need for imagery is huge. We're even developing a comprehensive photography guide to ensure Fruitmasters always chooses the right direction for their photography.
Campagne 'fruitmomenten'
To truly bring the new brand identity to life, we collaborated with the Fruitmasters team to develop the 'fruitmomenten' campaign (fruit moments). After all, who doesn't have positive (childhood) memories associated with a delicious apple, pear, or strawberry?
In the lead-up to the production days, we meticulously planned the shots, assembled the team, and secured the locations. It was an exciting process, as shooting in a supermarket during opening hours presents its own unique challenges, especially with a crew of 15.
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From vibrant product shots to a complete rebranding campaign, we brought Fruitmasters' new identity to life through photography.
In practice
In addition to this amazing campaign, our creatives also photographed the harvest at numerous locations throughout the Netherlands. As we worked with several photographers on this project, we ensured a consistent style that aligned with the established visual language.
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